Keeping up

When I first discovered my love for cooking and serving people, my desire was to always give people something more than what they expect. But what are we supposed to do as people's expectations keep getting higher? People are becoming more and more 'entitled' than ever before, which makes it difficult to keep up. What used to impress yesterday is now expected today, and will soon barely suffice. Is the future of our industry to cater to the customers' every whim? How soon will it be that giving it our all will no longer be enough? In my time in the food service industry, I've come across so many people who seem intent that they be above being pleased. To me, that attitude is the epitome of ingratitude and put-on snobbery. I can understand when customers have a justifiable complaint or suggestion, but we've all seen them get pretty riduculous! I wish people could just be reasonable, is that so much for me to ask?

Strangely enough, this rant doesn't come after a bad day at work, I've been having good days lately in fact. This is just my little soapbox social commentary. Christmas is coming up, so this will see a huge influx of customers. I remember when I worked in a cafe in a mall around this time of year, people's attitudes would plunge lower than the wind chill. Let's all try to be civil to each other this year, shall we? Like I said, I don't mind giving customers what they want, but it really helps if they appreciate the effort we put in. That's all I want, really.